BBCC_Magazine_Observatory_Women-Cultural-Entrepreneurs-Excellence_Made_in_Italy
Events |
1 July 2024
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Made in Italy is a brand of excellence recognized throughout the world, synonymous with quality, authenticity and tradition.


THIS BRAND REFLECTS NOT ONLY THE CULTURAL AND ARTISAN RICHNESS OF ITALY, BUT ALSO THE COUNTRY’S ABILITY TO INNOVATE AND ADAPT TO THE NEW CHALLENGES OF THE GLOBAL MARKET.


In this context, the Circuit of Women Entrepreneurs is committed to supporting and promoting Italian female excellence, integrating tradition with innovation.


Made in Italy is not just a label, but a real cultural and economic heritage. Italian productions, ranging from fashion to food, from craftsmanship to high technology, are appreciated globally for their quality and uniqueness.

According to the 2022 Best Countries Report, Italy is in first place for cultural influence and second for tourist attractiveness, thanks also to the positive perception of Made in Italy.

However, significant challenges remain, such as bureaucracy and the slowness of the judicial system, which slow down the growth of the Italian brand in the international context.

WOMEN ENTREPRENEURS AND THE ENHANCEMENT OF MADE IN ITALY

The Circuit of Women Entrepreneurs was born with the aim of enhancing and promoting Italian female excellence. The circuit offers support to female entrepreneurs, providing them with the tools necessary to grow and compete in a global market.

Through the Women Entrepreneurs Circuit platform, women can access specialized consultancy, participate in workshops and seminars, and create support networks that enhance their skills and products.

Our commitment also focuses on innovation, integrating new technologies with Italian artisan traditions. We support projects that combine these two dimensions, allowing entrepreneurs to develop unique products that reflect the quality and authenticity of Made in Italy. This approach not only preserves cultural heritage, but also helps create new opportunities for economic growth and development.

MADE IN ITALY IS AN INESTIMABLE VALUE THAT MUST BE PRESERVED AND PROMOTED.

The Circuit of Women Entrepreneurs is committed to supporting Italian women entrepreneurs, integrating innovation and tradition to create a prosperous and sustainable future.

We invite all women entrepreneurs to join in this journey, to together build a world where quality and authenticity are recognized and appreciated globally.